Waterhouse Wade is a leading creative design consultancy in Hong Kong that looks at today's complex world with a fresh pair of eyes, adopts new thinking and addresses the context of the moment with relevance and adds value to a brand or business proposition.

"Change is now the new normal in every business sector today"

We live in a world of fast change and information overload. The tectonic plates of the retail world are constantly shifting with new geographies, new strategies, new ideas, new products, new technologies, and new customer experiences. But the fundamental fulcrum of manufacturing, distribution and consumption will always be retail whether through the physical retail store or the digital platform.

The environment companies and brands have to operate in changes at the same speed. As a result, companies continuously have to adapt their propositions, products and services they offer, as well as the way they produce, promote and sell them. Companies are desperately trying to be proactive, by imagining what the world could be like tomorrow and by continuously developing new ideas, products, services and experiences. Because the world has become so unpredictable, trial and error has become the only way forward in the fast changing sectors of the economy. This is the basis of design thinking and customer centric design. In today's fast changing world retail now needs to constantly needs to reinvent its self to stay a head of the change curve.

We help our clients envision their future, create new big ideas, or rejuvenate their existing or reposition or reinvent their current business proposition, brand image, product, service, retail environment’s, customer experience and guidelines necessary to implement and operate their business.

Waterhouse Wade collaborate with our clients, their stakeholders, partners and other services provides in providing bespoke tailored made project design briefs, detailed scopes of works and project programmes, which provide an integrated multidisciplinary design solution’s that are strategically integrated that address the Physical, Human > Digital elements of a business proposition, brand image, product, services, its physical environment, or the place of business, its brand communication, its behavior, ultimately the customer engagement and experience. Placing a strong emphasis on retaining the human factor between the physical environment and the technological world.

Waterhouse Wade believe in what ever task we undertake how ever big or small we must add value, by providing solutions that needs to make sense, that are relevant, practical, affordable to be implemented, and ultimately be beneficial to the client business and ultimately their customers experience.

Through being open minded, curious, intuitive, understanding, adaptable, tenacious, creative and courageous Waterhouse Wade challenge the status quo and our clients to think differently and take a new perspective of their world holistically. All too often clients have a sense of complacency, denial, procrastination and lack of urgency to respond to the pace of change that is required in today’s business world then invariably the opportunity is lost we all too often see huge opportunities to make the world and business a better place, improve the quality of life through challenging the status quo and simply ask the question WHY can’t it be better? Or why does it still need to be like this?

Whilst Waterhouse Wade is a new company that is founded on 40 years international work experience of which 25 years are Global work experience in Asia Pacific, across a diverse range of different industry sectors ranging from Oil > Gas, Real Estate Development, Public Realm, Automotive, Telecommunications, Transport, Travel Retail, Fashion, Technology, Wellness, Health > Beauty, Sports , Arts > Culture, Entertainment > Retail.

Not only brands, products, services, environments, processes need to change, the companies have to change more fundamentally. They need different business models, different company structures, a different employee profiles, different leadership, and different ideas and different ways of interacting with each other. But how? How can you prepare for a future you can’t predict?

Waterhouse Wade are the catalyst and change agent for designing your new future.