The Culture of Retail Design in The Philippines
Retail design and store creative design concept are important facets of the retail industry. When a retail outlet is opened for customers, it is mandatory to dress it up nicely. The outward appearance of a store directly contributes to half of the sales in the said store. Therefore, proprietors should give proper attention to decorating the store appropriately. It is the overall experience of shopping that sets the floor for a customer to actually pick up a product and think of parting with their money for it. Thus, store designs are of great importance to the development of a brand. A business owner should ensure a pleasant experience for the customers and customer experience s should be taken care of keeping that in mind. The aim is to give the shoppers such a good experience that the store will stand out among countless outlets. This will leave a long-lasting and positive impression on the visitors which will get them to return with more business in the future. On top of pretty customer experiences, company values and image should also be allowed to reflect through the design. However, it is only recently that the Philippines have come to terms with this concept. More so, the Pinoy people did not acknowledge the importance of a good design and henceforth, there were only a handful of services who could help businesses with customer experience s for their retail stores. The ones who did understand its significance took their businesses overseas to foreign designers. Nevertheless, the current retail design trend in the Philippines is going through a revolutionary period as people are getting more interested in retail design as they are learning of the many ways it can benefit a brand. The basic idea is, well, quite basic. If products are not presented in a manner that’s appealing to customers, they are not going to buy it. It took the Pinoy people comparatively longer to figure that out but it’s a good thing they finally did!
The art of Retail store layout to persuade the customers
With the growth in the economy of the Philippines preceded by a shift in the consumer habits and preferences, the country is experiencing a great phase of financial evolution. The locals are, in recent times, more interested in buying locally manufactured goods and this has been one of the driving factors for the recently-booming economy of the Philippines. Analysts have been speculating that the growth will lead to the retail industry accounting for a fifth of the country’s total economic output in the next ten years. This revolution in the industry has opened up innumerable opportunities for business in the country. Along with that, it has shifted the entire scene of consumerism. New strategies and ideas are popping up everywhere and they are now being embraced with open arms and open minds.
Trend of Retail Design
Thrifty Pinoys who might normally put together shopping choices with respect to value point have now gotten more interested and aware about quality. Since they have more cash to spend, Filipinos are presently buying better essential products like food, family items and expensive items like vehicles and appliances. This has additionally brought a ton of new dining, shopping, and amusement ideas from everywhere in the world, opening up entryways for brands who wish to venture into the Asia-Pacific market. Among the notable big brands to enter the nation is Houston-based jewelry and ornament retailer, Charming Charlie who opened its store in 2015. The Philippines might be known for their slow and expensive internet, which is one of the slowest on the planet but this has not dissuaded the development of e-commerce in the country. Online stores from different walks keep on making the most of their chances to tap into new business sectors and make particular online stores/sites for administrations. A portion of the quickly developing online retail shops are Lazada and Zalora for hardware, fashion, and other goods, while websites like Lamudi, Carmudi, and Moneymax keep on expanding in size and gaining popularity offering specific types of assistance in land, finance, and auto businesses.
The flood of tourists because of the flourishing gaming industry, expanded competition in retail shopping in the Philippines, and the passage of a few new worldwide brands in the market has added to the ascent of luxury retail.
Waterhouse Wade joins forces with Filipino brands
The development for the luxury market in the Philippines is soaring and is speculated to do so in the long haul alongside its reinforcing economy. Purchasers are believed to turn out to be more well-to-do, and luxury brands will be surer about wandering into the prospering retail industry. This shift in culture has enabled a company like Waterhouse Wade from Hong Kong to flourish in this archipelagic country. Companies like SM Surplus, Penshoppe, Watch Republic, Merry Mart have taken the services of Waterhouse Wade to up the retail game in this country. Not because there aren’t good designers in the Philippines like old times but because the Filipino market is big enough for everyone to share, both local and foreign.
Perhaps the most interesting luxury retail advancements as of now under development is Tiger Resort. It is being developed in Entertainment City. Intended to set another norm of lavishness and extravagance in the Asian locale, Tiger Resort Luxury Mall will be the pioneer of extravagance shopping in the Philippines, home to the most prime retail spaces offered distinctly to the world's generally chief and sumptuous brands.
Impact of National Cultural Core Values
Philippines like most Asian countries have its own set of values that they adhere to, not with much strictness as is their custom. The staples of their culture are hospitality, modesty, respect, courtesy which go hand in hand with their retail revolution. These values are reflected in the consumerism culture of the Philippines and also seen in the retail sector as well. With instances of change and cultural evolution in the archipelago, we can see it directly affecting the retail industry among many other sectors. The shifts in the day-to-day lives directly translates to their standard of living like how the frugal Pinoy people became solvent enough to worry less about money and more about quality. This is how it affects every sector and every person in varying levels.