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Aug 16, 2021

Congrats to Goodlife Convenience Store in the Philippines! An insight into grocery food retail amidst the Covid-19 pandemic


We, at Waterhouse Wade, which is a Design & Business consultancy based in Hong Kong, would like to offer our heartfelt congratulations on the unveiling of the first outlet under the newly-incepted convenience store brand, Goodlife!

Goodlife has unveiled its first outlet in the municipality of Taytay, Rizal in the Philippines with the motto being “On the go convenience with a difference”

This is a landmark moment not only for Goodlife but for Metro Oil Corp. as a whole. Goodlife & Metro Oil sets high standards for ethical and sustainable business, as far as possible within the scope of the industry, and leads the way for a healthy business environment.

Waterhouse Wade is very proud of Project Managing the implementation of the first Goodlife Store, all the way from Branding, Proposition Development, Interior Design, Design Development through to Fit Out, and thus this has been a memorable achievement and we are absolutely honored. 

A Fruitful Working partnership between Waterhouse Wade and Goodlife Convenience Store

Back in 2020, When the covid-19 pandemic spread through the Philippines in an unprecedented manner like other parts of the world, Manila, in particular, where major retail and the other major businesses are located, were closed for an indefinite period of time. Therefore, the implementation of the store was halted but despite the lockdowns imposed and how almost every aspect of life came to a standstill, Waterhouse Wade managed to build a working relationship with the Goodlife Team & Metro Oil Corp management who spearheaded the project, and successfully pulled through the remaining parts of the store development.

Given the sustainability of the convenience store industry in the Philippines, Goodlife was a remarkable initiative. The products & services that customers will receive from this store can easily be speculated to be huge. With the emergence of the middle-class population and the demand for the services provided by F&B/Grocery, Goodlife will go deep into the future.

How convenience stores and food retail are flourishing amid the Covid-19 Pandemic

Even with the pandemic raging, when the world came to a standstill, especially the business enterprises all around, the convenience store industry was thriving vigorously. Backed up by the rising demand for groceries, and with the global population rising exponentially, convenience stores are here to stay. One potential threat might be online shopping but even then, the rate of supply and demand will remain consistent. E-commerce platforms can only reduce the costs required to build grand structures but there will always be a necessity of stockpiling on an industrial scale. Waterhouse Wade yearns for similar initiatives. And if the brand approaching us is one like Goodlife, we would be elated. Long-term partnerships are something that increases the value of a project and it is reflected on the final outcome built of blood and sweat. This is to say that Waterhouse Wade would be honored to form such a trustworthy relationship with Metro Oil Corp. At the end of the day, it is primarily the core values of Metro Oil Corp. and our will to respect and complement those values and principles that saw Goodlife convenience store brought to life.

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Meet Our Founding Director: Ian F. Wade
Jan 23, 2024
Meet Our Founding Director: Ian F. Wade
Meet Our Director: Mehran - Crafting Design Narratives Across Borders
Dec 20, 2023
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